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Ought To You Use URL Shorteners?

Ought To You Use URL Shorteners?

Just lately, the following happened to me, I wrote my common weekly newsletter and posted it on my site. Since this was a longer WordPress URL, like hundreds of thousands of other webmasters, I used a URL shortening service to make this link more usable and handleable.

I posted this shortened URL to Twitter and placed it in my weekly e-mail posting... instantly I started getting emails from my subscribers and followers... the link doesn't work, it's essential to have made a mistake.

Which can be easily accomplished, but once I checked the link, I found that the shortening service was not working correctly and giving the dreaded "Page Not Discovered" response. To compound the issue, I was using the Google URL shortener Goo.gl and since it was Google everybody assumed the error was on my part. I mean Google is Google.

In the past, I had been using bit.ly however had switched to Goo.gl, properly - because it is Google. And everything works higher with Google; this was the primary time something I used with Google had not labored as planned. And it just wasn't my links, not one of the links with Goo.gl have been working. No large loss, unless you were linking your Black Friday & Cyber Monday traffic via these shorteners. Ouch.

But this brings up the whole question of whether or not or not you need to use a link shortener?

A URL link shortener works by redirecting your shorter link to the longer one you could have entered into their database. If this is a everlasting 301 redirect, then your search engine optimization advantages ought to pass by means of to your longer link. No hurt done. But if the shortening service makes use of a 302 temporary link then web optimization isn't passed through to your longer link since the major search engines only read this link as temporary.

All the top URL shorteners corresponding to tinyurl, bit.ly and goo.gl uses 301 redirects so they're search engine optimisation friendly, if they're working!

From this search engine optimisation perspective, there isn't a reason not to use these shortening companies, besides they're great for sharing links and getting your links out there.

I solely started using those link shorteners because of Twitter which only gives you one hundred forty characters to make your point. These shorteners are also good for sharing and spreading your links around the web. Nevertheless, in a technique using a URL shortener just isn't a smart marketing transfer because you are giving up management of your link, putting it in someone else's arms, in this case Google's.

If it goes down, or they determine to not link to your content material for some reason, you're in trouble. Same goes for bit.ly, they are in control of your links. Maybe it would not depend so much if it's a general link, but when you a have an affiliate link in there, you may't change or alter it.

Or just imagine, you've 10's, even one hundred's of hundreds of those shortened links spread all around the online, bringing valuable SEO PR back to your site. Abruptly the service or firm goes beneath and all of your links disappear from the net overnight.

Net providers and sites go bankrupt or change directions on a regular basis, so the above state of affairs shouldn't be out of the question. In case you're utilizing and depending on these shortening companies to deliver each traffic and website positioning to your site, then it's best to ask yourself.

Is this really a wise transfer?

One of many unwritten rules of Internet Advertising and marketing, all the time control your links and route them by your individual domain which you control. Particularly in case you place these links into viral ebooks, articles, videos... ensure you are linking by a URL in your site. This way you can simply alter the link if anything changes.

By using these URL shorteners, even one run by Google, you really are giving up management of your links. Granted, Google and Goo.gl will most likely be around for the foreseeable future and till last week I didn't hesitate to use their shortening service. Now I am not so certain about using their service and query my utilization of any of those shortening companies usually, despite all the great benefits they offer your on-line marketing.

If you do use one in every of these URL shorteners, be sure you utterly check out the service and its history before you start utilizing it. Actually, if you are going shorten urls to earn money use these shorteners, it might most likely be a good idea to use three or four of them so that all your eggs/links will not all be in the one basket. Better secure than sorry.